Search Engine Optimization
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be extremely simple to manipulate the search results so that the site with the most links or the most pages—all easily generated by software—consistently ranked #1.
Benefits of performing SEO on your website:
1. Low cost when compared to PPC:
Organic SEO is low cost. It only costs an investment of time and patience on your part. When you find yourself on the top of organic search engine results, you can assist your SEO efforts by investing a small budget into PPC (pay-per-click) advertising. Alternatively, you can allocate budget to place text ads for that keyword you ranked for.
SEO is essentially the gift that keeps on giving. As your online content matures, is indexed by search engines like Google and you create backlinks to a piece of content, you gain authority on the specific theme or focus topic. The net effect of this is more organic website traffic is brought through your keyword rankings to your website.
2. Higher brand credibility & authority
In reality, many people trust the first listing they see for a keyword or search term they punch into search engines like Google.
They see companies such as Google as reputable and by doing SEO your website becomes a brand name of sorts.
3. Your website needs to be on the first page of Google organically
Most people never scroll past the first page of search engines. This means that if your website is not ranking on the first page of Google, or other search engines, you are missing out on potential clicks and overall organic brand awareness. By getting the top spot on first-page search engine results, you are guaranteeing yourself a continuous stream of organic website visitors.
4. Access to data that you can use to leverage in organic lead generation at no cost
By looking at your website analytics, you can see what products and services visitors are looking at on your website. You can also see the search terms and queries people are using to find your website via search engines. This type of customer data is very valuable and is easy to access with tools like Google Analytics and Google Search Console. Using this data to your advantage is so beneficial in the long term for your website.
Is this a good investment for you?
SEO brings a great return on investment if you have a healthy budget and an on-going process. Don’t set unrealistic expectations. Budget 6 to 12 months of SEO, otherwise you risk losing money, and you’d better use that budget for something else. Paying for just a few months won’t bring you the results you’re longing about and you’d be like throwing money outside the window.