Out Of Home
Out of Home Advertising is a medium which cannot be turned off, closed, missed or minimized.
This is the medium to reach your consumers on the go.
OPIC Agency offers advertisers enormous reach and true engagement with their key audiences, through the vast range of outdoor advertising space available in London, the UK and Internationally.
Out of Home advertising encompasses the vast array of outdoor media available to marketers and advertisers, strategically planned and positioned to reach the right target audience in the right place at the right time, when they are outdoors. Small, large and interactive outdoor advertising formats offer high impact solutions to reach your audience demographic whilst commuting, travelling, shopping, drinking coffee, at a bar, waiting at a train station, at a bus stop and even making their way between transfer flights in an airport.
Why Out Of Home Advertising?
• Outdoor advertising is the fastest growing traditional medium in the UK, with Billboard advertising being the number one.
• Everyone who leaves their home is exposed to outdoor advertising media!
• People now spend 70% of their time out of home.
Previously it was dead time, a time to get from A to B as quickly as possible. With the advent of phone and connectivity, it has become a much more active space allowing the consumers to engage with the advertiser on the go!
From traditional Billboard advertising to multi format outdoor advertising campaigns our business is focused on creating platforms that reach a wide range of audiences.