FACEBOOK ADS ARE CHEAP
Seriously, they’re practically free! Well, not quite. In fact, the reason you need to advertise is because getting traction from organic activity on your business page won’t yield results.
Organic reach is long gone and without paying your feed will not be showed to all your fans.
On the bright side, Facebook ads tend to cost a fraction of what other online marketing channels costs.
Along with tons of different ad types, like video ads, the level of granularity you can get with Facebook targeting capabilities is beyond belief to me. You can literally target President Obama or the Prime Minister of France. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers.
FIND NEW LEADS
Once you’ve found an audience that converts like crazy, you can clone them. I kid you not! The feature is called “lookalike audiences” where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business.
This approach takes the guesswork out of targeting for user acquisition, leading to increased revenue.